Power Query is an official Excel add-on provided by Microsoft. What happens when you convert this business intelligence tool into a powerful PPC paid search “editor”? Come to find out.
Power Query allows you to easily create refreshable templates, which can be used repeatedly. No coding skills are required; most of the steps are done by clicking on various buttons directly in Power Query UI. All the steps are automatically recorded into a “final script” so you are basically creating refreshable tools on the fly.
After investing few hours into learning Power Query basics you will be already able to use Power Query for various tasks allowing you to save hundreds hours of work in future.
The biggest problem of Power Query is that no one knows it but that’s about to change 🙂
Get a better idea about what Power Query can do by watching this 4 minute demo here.